Green Lighting Solutions

The Client

Green Lighting Solutions is a market-leading supplier of LED lighting solutions. Using LED lighting can deliver dramatic electricity savings for consumers and businesses, without the drawbacks of traditional fluorescent energy-saving bulbs.

The client needed a new website that would effectively showcase the 3500+ products available in their range, as well as providing a user-friendly and intuitive e-commerce mechanism for customers to purchase and arrange delivery of lighting solutions.

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How we delivered

We began by sitting down with the client to fully understand the requirements of the catalogue and e-commerce elements of the website, since these were the most important aspects. It quickly became clear that keeping a catalogue of more than 3500 products up to date with current descriptions and price was a key task, and one which we could deliver through the use of scripts to import product images, descriptions and prices directly from the manufacturer.

The front-end e-commerce platform also needed to be supported by a system to manage orders, products and categories, in order to deliver smooth transactions for the customer and the merchant.

In addition to delivering a catalogue that enabled the user to find what they wanted quickly and easily, it was also important that we used the website to attract new customers. Therefore we integrated a keyword-optimised blog and developed a social media presence, which we continue to manage alongside the website.

The results

The resulting website is an attractive and user-friendly e-commerce platform, which has attracted new customers and delivered real return on investment for Green Lighting Solutions.

Some of the features of the new web presence include:

  • Catalogue where products, images and prices are automatically imported via scripts from the manufacturer
  • Paypal checkout and payment
  • Sign up to newsletter feature
  • Full management of orders, products and categories
  • Attractive animation of page loading
  • Search and navigation facilities, allowing users to find products in a way that suits them
  • Sliders
  • Management of integrated social media presence.